VIRTUAL FISH FOR SAVING THE OCEANS.
There are around 86 million tons of plastic in our oceans today - that's five trillion pieces of plastic!
To tackle this problem, Dell is creating the world's first global commercial-scale supply chain, by keeping the plastic in the economy and out of the oceans.
As part of the VivaTech 2019, Dell used our solution WE ARE COLORS™ OCEAN PLASTIC to bring awareness to their action.
For each fish the visitors colored and scanned, 2€ were donated to the Lonely Whale Foundation, with whom Dell collaborate to collect plastic from the oceans.
In 3 days, 1166 visitors took part in this CSR campaign.
The installation received the “most inspiring stand” award from VivaTech2019.