CHRISTIAN DIOR

WHICH DIGITAL RETAIL EXPERIENCE FOR A JEWELLERY COLLECTION?

Dior's "Rose Des Vents" jewellery collection was designed by Victoire de Castellane as a tribute to the superstitious and mystical character of the famous designer.

To introduce “Rose Des Vents” to their customers in their international shops, Dior hired the A-BLOK team.

The objective was to design an innovative digital animation, easy to implement and available in several languages, to showcase the "Rose Des Vents" creations.

Our mission included conception, design, sound design and development of the animation.

A POETIC AND GAMIFIED ANIMATION TO IMMERSE THE USER IN THE WORLD OF THE COLLECTION

We placed the user experience at the heart of our concept.

The idea was to arouse customers' interest in the collection by offering them an innovative, fun and educational animation in three stages.

First, by arousing their curiosity with an interactive story about the origin of the "Rose Des Vents" jewellery.

Then, by inviting them to identify with the creations and discover their characteristics thanks to the game "Which Rose Des Vents are you?”

Finally we offered them a memorable souvenir with a personalized wallpaper that can be downloaded to their mobile phone.

A WEBGL APPLICATION TO ROLL OUT ANIMATION INTERNATIONALLY

We chose WebGL technology not only to bring the application to life with animated content and interactive sound, but also to deploy it rapidly on tablets in all participating Dior shops.

A true interactive tool for consumers to discover the "Rose Des Vents" creations, the application helped to boost the campaign among a thousand users on two continents.