Société Générale

Dessinons l’avenir




Supporting Children in need with a unique and creative CSR campaign: this was the vision for the “C’est vous l’avenir” campaign by marketing agency Lieu commun for Société Générale.From Winter to Spring 2020, each Société Générale consultant offered a custom animation to their young visitors based on our WE ARE COLORS technology. During the appointment, the kids could color a picture which was then scanned so they could watch it come alive. In a virtual environment, their drawings became part of an animated children’s village.

In addition to creating a family-friendly atmosphere and making children feel welcome at their offices, Société Générale also donated 1 € per picture to the NGO SOS Villages d’enfants to support children in need.

At home, each kid was able to discover all scanned drawings online at and could easily find their drawing by entering their personal code printed on their drawing. Initially made available to 1800 agencies across France for one year, the campaign had to be put to a halt due to Covid. Still, 650 drawings were submitted and became part of the virtual children’s village.

  • Client: Société Générale
  • Agency: Lieu Commun
  • Date: January 2020 - Spring 2020
  • Location: 1800 Société Générale offices all across France