ON THE ROAD CHILDREN!
How do you communicate the passion for sport cars and the values of the Porsche brand to future generations?
This is the challenge facing the agency Double 2 by creating “The Dream Factory" by Porsche, a condensed experience in a mini-city of 400 m² installed in the atypical setting of the Jardin d'Acclimatation in Paris.
Over the course of a week, 15000 children discovered cars from all angles while participating in Lego workshops as well as augmented reality photo shootings.
With our installation of animated drawings WE ARE COLORS ™ CAR, there were more than 1900 personalized Porsche that drove on the streets in a virtual universe designed by Double 2.