I’ve got an exceptionally large screen. Is that a problem?

For some themes, the standard Full HD resolution can be adjusted to suit the specific dimensions of your screen.

Can I add a new coloring object to an existing scene?

Yes, just send us your object and we’ll model it and integrate it into the animation.

What equipment do I need to set up this animation?

You’ll need a computer, scanner and screen. A scanner is not required for the phone or tablet version.

Interactive drawing experience
WE ARE COLORS™

Bring your colored drawings to life.

A fun and educational interactive drawing experience

WE ARE COLORS™ is an interactive drawing game that brings children’s colorful creations to life. This innovative digital experience allows people of all ages to give free rein to their creativity without any need for supervision.

Animated colored drawings are ideal for your events (trade shows, product launches, retail) and permanent installations (museums, theme parks, aquariums, zoos).

Since 2013, we’ve developed a series of educational nature themes (ocean, butterflies) and versions to showcase your products (car, plane). We can also create 100% customized animations.

Paper version of the animated coloring experience We Are Colors

Why choose an immersive coloring experience?

Put people at the heart of the experience to create brand content that packs a powerful punch.

Create a memorable wow effect that grabs attention and sparks emotion.

Benefit from a stand-alone installation that doesn’t need any on-site personnel.

Put people at the heart of the experience by actively engaging your audience.

Elevate your event visually with an immersive animation that can be adapted to even the largest screens.

A colored butterfly comes to life on the big screen of a drawing workshop

A colored airplane comes to life on the big screen in a shopping mall

A viewer admires the We Are Colors Ocean animation projected on a museum wall

Permanent installations

Gamify your exhibition spaces (museums, cultural venues) and enrich the experience of your theme parks, aquariums or zoos.

Live, virtual and hybrid events

Get your community involved at internal events (corporate anniversaries, conferences, seminars, team-building exercises, product launches, kick-offs) and other internal public events. Or at public events such as trade shows, fairs, roadshows, festivals and sporting events.

Arte – Guardians of the Forest digital coloring workshop

Children color in hummingbirds, which then come to life on the big screen of an Arte workshop to promote the documentary “The Guardians of the Forest”

How Arte promoted the new documentary “The Guardians of the Forest” to children.

The television channel set up a captivating coloring workshop at a Christmas market in Strasbourg. Children were invited to color in drawings of hummingbirds which, once scanned, magically took flight into a virtual tropical jungle world displayed on a large screen.

Over the course of a month, more than 9,000 hummingbirds came to life, causing thousands of faces to smile in amazement. Watch the video

Dell – Vivatech trade show

Two visitors in front of the We Are Colors Ocean Plastic animation screen at the Dell stand at VivaTech, taking photos of the fish they’ve colored in.

How did Dell raise public awareness of ocean pollution?

For the VivaTech show, Dell implemented our WE ARE COLORS™ Ocean interactive animated coloring experience to get visitors to the stand actively involved. By coloring in and scanning a fish, each participant contributed €2 to the Lonely Whale Foundation, Dell’s partner in recycling ocean plastics.

In just 3 days, a total of 1,166 visitors took part in this CSR initiative – which, incidentally, won the Viva Technology 2019 award for “best inspiring stand”. Watch the video

Epinay-sur-Seine – Color Christmas

A father and child color in a drawing of a Christmas object, which they see displayed in the We Are Colors Christmas animation on the city’s LED screen.

How did Epinay-sur-Seine celebrate Christmas despite Covid restrictions?

The town opted for a digital approach with the WE ARE COLORS™ Christmas animated drawing experience as the centerpiece of its Color Christmas scheme.

Broadcast on large screens in three public locations, the digital coloring animation allowed families to color in Christmas objects via an online app and then see them come to life and decorate a fairytale scene. Watch the video

German Environment Ministry – Grüne Woche, International Agricultural Fair

A person sticks a colored-in drawing of a butterfly on a wall. It was colored in by a visitor and animated on the screen of the Ministry of the Environment’s stand during the international Green Week (Grüne Woche) trade show.

The German Ministry for the Environment chose an innovative approach, animating its stand at Green Week – the international agricultural trade fair in Berlin – with an interactive coloring workshop.

Visitors were invited to color in a drawing of a butterfly on paper. Once scanned, the butterfly came to life in animated form on the big screen in the WE ARE COLORS™ Butterfly experience. A CSR counter kept track of participants’ involvement.

The aim of this participative event animation was to raise public awareness of biodiversity in a fun and memorable way.

Porsche – La fabrique à rêve

A child colors in and scans a Porsche. It is displayed in the We Are Colors Car coloring experience on the screen of the Porsche Dream Factory stand.

To pass on the passion for sports cars and the values of the Porsche brand to future generations, the Double 2 agency created the Porsche Dream Factory (La Fabrique à Rêves) at the Jardin d’Acclimatation in Paris.

On an area measuring 400 m², this mini-city offered a fun-packed experience for 15,000 children over the course of a week, with Lego workshops, augmented reality photo shoots and an animated WE ARE COLORS™ Car coloring installation.

Over 1,900 children were able to personalize a Porsche and drive it in a virtual universe. Watch the video

Stabilo - Free your true colors

A Free Your True Colors roadshow hostess shows a child how their coloring book is coming to life on the screen during a workshop.

Stabilo launched the “Free Your True Colors” roadshow in 2015 and 2016 to introduce its new EASY Pen in France.

With a WE ARE COLORS™ solution customized for this campaign, children were able to discover the pollination process by digitizing the drawings of butterflies and flowers that they colored in.

The following year, they set off to conquer space by personalizing rockets and flying saucers. Watch the video

Nicetoile shopping center – Ocean exhibition

Two people take part in a We Are Colors Ocean animated coloring experience in the Nicetoile shopping center. All the drawings were then pasted on a wall.

The Nicetoile shopping center created an ocean-themed exhibition to add fresh new color to its mall.

For three weeks, 2,000 children took part in an interactive WE ARE COLORS™ Ocean animated coloring workshop, allowing parents to do their shopping while their children were busy coloring in their virtual drawings.

These colorful creations were then displayed on a wall, forming an impressive body of work.

How does the interactive coloring wall work?

1. Color in your drawing

Color in the object on A4 paper or on the screen (phone, tablet).

2. Scan it*

*This step is only valid for the paper version.

3. Watch it come to life

Your drawing comes to life in a virtual world projected on a digital screen.

Our interactive drawing themes

WE ARE COLORS™ Ocean

Collect plastic from the ocean virtually.

WE ARE COLORS™ Butterfly

Discover the secret of butterflies and flowers.

WE ARE COLORS™
Hummingbird

Bring hummingbirds to life.

WE ARE COLORS™ Car

Hit the road behind the wheel of your car.

WE ARE COLORS™ Plane

Fasten your seatbelts and take to the skies.

WE ARE COLORS™ Christmas

Illuminate a magical Christmas landscape.

Key features of the virtual animated coloring experience

Visual customization

Add your logo to all themes. Fully customize scenes and objects in 2D Car, Plane and Hummingbird versions.

Participant / CSR counter

Display a counter to track audience engagement.

Display new coloring pictures in real time

Instant display of coloring and first name once drawing is scanned/sent.

Frequently asked questions about digital drawing experience

I’ve got an exceptionally large screen. Is that a problem?

For some themes, the standard Full HD resolution can be adjusted to suit the specific dimensions of your screen.

Can I create a custom animated coloring template?

WE ARE COLORS™ has been developed by A-BLOK since 2013, so anything is possible. Please contact us with your requirements.

Can I add a new coloring object to an existing scene?

Yes, just send us your object and we’ll model it and integrate it into the animation.

What equipment do I need to set up this animation?

You’ll need a computer, scanner and screen. A scanner is not required for the phone or tablet version.

Discover our custom digital coloring experience

Dell

The Great Barrier Reef Experience

Artechouse

Spirit Of Autumn

Société Générale

Dessinons l’avenir

Aida Cruise

AIDAnova

Orange

Customer event

ALL OUR PROJECTS

Explore our other digital animations

Virtual Photobooth

The creative photo animation that engages your community anytime, anywhere.

Online Slideshow

An interactive digital animation to showcase your community’s engagement.

WE ARE LOGO™

Discover all the versions of our digital photo mosaic.

WE ARE WISHES™

The digital wishes animation that brings your audience together with a key message.

Interactive drawing experience WE ARE COLORS™